Hey Theweddinghairstylist,

Imagine launching a product and selling out in 48 hours—without spending a fortune on ads. Sounds like a dream, right?

That’s exactly what happened to EcoStride, a sustainable sneaker brand. Instead of relying only on ads, they used a press release to get featured on Yahoo Finance, Google News, and 150+ media sites.

✅ 11,400+ visitors in 5 days

✅ 300+ sales before ads even started

✅ 100% free organic traffic from media coverage

And the best part? Writing a press release used to be time-consuming and difficult, but now EIN Presswire’s AI Press Release Generator makes it fast and effortless.

Just enter your details, let AI craft a professional press release, and distribute it to top-tier media instantly.

Launch your next product the smart way.

Try It Today: https://marketersmentor.com/sold-out-product-launch.php?refer=theweddinghairstylist.website&real=yes

To your success,

Emily

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Hi Theweddinghairstylist,

Most business owners pour money into marketing that doesn’t work. They run ads, post on social media, and hope for the best—only to be disappointed by the results.

The problem? They’re relying on vague branding tactics instead of proven strategies.

Dan Kennedy calls this the “ADHD approach to marketing”—jumping from one shiny tactic to another without a clear, measurable plan.

But there’s a better way: Direct-Response Marketing.

This approach focuses on generating real, measurable results, like leads, sales, and conversions. Here’s how you can start applying it today:

Step 1: Speak Directly to Your Audience

One of Dan’s key teachings is this: “If you’re speaking to everyone, you’re speaking to no one.” Direct-response marketing works because it’s personal.

For example:

A company selling weight loss supplements doesn’t just target “everyone who wants to lose weight.” Instead, they target busy moms who want to shed pounds quickly after having kids.

A financial advisor doesn’t market to “everyone interested in saving money.” They craft campaigns for high-income professionals nearing retirement.

Your Action Step: Write down your audience’s specific demographics, challenges, and goals.

Step 2: Use an Irresistible Call-to-Action

Every piece of marketing must tell the audience what to do next. Whether it’s “Download this guide,” “Sign up for a webinar,” or “Call now,” your call-to-action (CTA) should be clear and compelling.

Example 1:

A dental clinic offered a free teeth-whitening session for new patients. The clear CTA—“Call to schedule your free session today!”—resulted in a 200% increase in appointments.

Example 2:

A SaaS company ran ads with the CTA: “Get a 30-day free trial today.” The campaign boosted signups by 35%.

Step 3: Track and Test Everything

One of Dan’s most famous quotes is: “You can’t improve what you don’t measure.” Direct-response marketing relies on tracking every aspect of your campaign.

What’s your click-through rate?

How many leads did you generate?

What’s your cost per acquisition?

Example:

A real estate agent ran Facebook ads targeting first-time homebuyers. By testing different headlines and images, they reduced their cost per lead by 50%.

Tomorrow, we’ll dive into the art of crafting offers your customers can’t refuse.

To your success,

Kevin

Who is Dan Kennedy?

https://books.forbes.com/authors/dan-kennedy/

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Nicola was so easy to deal with from the beginning of my wedding journey. She was professional and had a lovely way with her on the morning of my wedding! I absolutely loved my hair and she did an amazing job! I would definitely recommend Nicola to any future brides.

Nicola what a stylist, what a gem. Had Nicola for my wedding in May 2024 and nothing was too much for her to do. She helped getting my two girls into their dresses and helped with last minute bits from fascinators to taping me into my dress. She was incredible. The best hair stylist. Nicola did mine, maid of honor and two mothers all of our hair was fabulous and stayed for the whole day and night even with all the dancing. Nothing was too much for her to do. Thank you Nicola your a gem ❤️

Nicola did my hair for my wedding, and I couldn’t have been happier with her as a hair stylist. She did an amazing job, making my hair look better than I ever hoped! My hair did not budge once throughout the day, despite wearing a loose curl down. By the time I had finished dancing, my hair still looked super fresh – I couldn’t believe it! She is a really lovely person and was such good company on the morning of the wedding. I would definitely recommend her to all brides. Thank you so much ❤️❤️

Nicola was an absolute pleasure to have in the house the morning of the wedding. It was the first wedding in our house everyone commented on how good the supplier choices were. I felt like I knew Nicola years when I first met her for my trial. All our hairs were perfect, we were delighted. My hair turned out better than I could have imagined and I had so many lovely comments on it. A talent and a joy to have about😊

Nicola, an absolute gem! Nicola did my wedding last Saturday and there was myself, my mam and 3 bridesmaids and nothing was any trouble to Nicola. She did a mixture of up dos and Hollywood waves and helped myself, my sister and my mam with putting in clip in extensions on the day. The curls sat in my hair all day, she made sure they’d stay! She was so calming and was a great presence to have in my house in the morning and was great at keeping it cool even if I wasn’t 😂 thank you so much Nicola, you’re an absolute star!

From the day I went for my hair trial with Nicola I knew I had made the right choice. She is such a lovely person and also great craic which is exactly what we wanted for the day. She is magic at her job and had myself and my 3 bridesmaids and mother looking a million dollars. Got so many compliments on our hair and it was still as perfect into the early hours as it was that morning. Wish I could get her to do my hair every week.

Would highly recommend Nicola if you want a beautiful hairstyle along with good fun and craic in your house morning of the wedding

Xx

Nicola was such a pleasure to work with and be around from start to finish. She made sure that myself, 3 bridesmaids and mam were all happy with her excellent work and took the time to listen and perfect the style everyone was after. She adds a sense of calm and adds to the craic on a chaotic and at times stressful morning! She’s a real pro and I would highly highly recommend her to anyone xxx

Nicola is an absolute lady! She was our hair stylist for my sister Amy’s wedding, myself and my other sister were bridesmaids. The craic was 90 not to mention the brilliant job she did doing our hair. We were very easy going with what we wanted and Nicola put her creativity to work making our hair look good enough for the red carpet. We were so so so happy with our updos, my hair has never looked as good